1) What does SEO mean?

SEO is an abbreviation for search engine optimisation, which is a digital marketing strategy that focuses on your website's presence within search engines. The better your SEO the higher your website business page will rank on the search engine. Different tactics can be used to increase your visibility in search results by researching and utilising keywords throughout your website and within the back end.

2) What are the best scheduling tools for social media?

When utilising social media, it’s often a good idea to use a scheduling tool to free up your own time day to day. It enables you to schedule your content for weeks ahead ensuring your online presence is being maintained. There’s lots of scheduling tools available but our top 3 recommendations would be Loomly, Hootsuite & Canva.

3) What is digital marketing?

Digital marketing is marketing of the online world. It is the promotion of brands to connect with potential customers and clients using the internet and other forms of digital communication.

4) Is outsourcing my marketing better than just me doing it myself?

This really depends on your marketing experience & the time you have available to execute all the marketing tasks required. For example, if you’re a start up company and just starting out, you may find doing your own marketing may be in your skills set and have enough time to do so. However, if your business is growing and you’re finding yourself struggling for time and marketing isn’t really your forte, outsourcing may be the answer to your problems. Outsourcing your marketing will give you access to a team of marketing professionals and free up your own time to focus on areas of the business that require your attention most.

5) What is pay per click advertisement?

Pay per click is an advertising model in which advertisers or businesses pay each time a user clicks on one of their online ads. The most common pay per click ads are the paid search ad, which appear when people search for things online using a search engine like Google. Typically, you will see an ‘Ad’ next to the hyperlink and if clicked on the business who has placed the ad will then get charged. It’s a great way of boosting your website to the top of search engines and ultimately exposing yourself to more potential customers.

6) What kind of content should I be creating for my business?

The type of content that’s required will depend on the platform you are publishing the content on. You should always ensure your content is platform friendly, for example a short 30 second video will do really well on Instagram but posting this on Linkedin probably wont have the same effect. Therefore, adapting the content into a written format would be more user friendly to Linkedin. Some examples of content could be, polls, slideshows, videos, product marketing, quizzes, blogs, graphics, images, and testimonials.

7) What types of marketing are there?

The main types of marketing are: traditional marketing, digital marketing, search engine marketing, content marketing, social media marketing, video marketing, email marketing, influencer marketing, and that’s just to name a few! We advise when creating a marketing plan, you should decide which marketing techniques would work best for your business & utilise these the most.

8) What social media platforms should I use for my business?

The social platform you use will depend on where your specific audience is. For example, if the majority of your audience use Facebook then this is where you would want to target your marketing efforts. Don’t feel pressured to market on every social platform, use the platforms which fit best with your brand and your audience, and use them well.

9) What is a marketing strategy and why does my business need one?

A marketing strategy is businesses plan they put in place to reach prospective consumers and turning them into customers of their products or services through their marketing efforts. A marketing strategy informs the marketing plan, which should detail the specific types of marketing activities a company conducts along with specific content ideas they want to cover over the course of the time frame provided.

10) If I work with Seamless OS, how much will it cost me?

This will depend on the level of service you would require; however we can assure you our service is cost-effective. By outsourcing your marketing to Seamless you will generally save time and money. We offer you the personal touch and make it our goal to understand your business and its challenges.